Anime’s Box Office Surge: A Testament To Diversifying The Market Of Cinema
WRITTEN BY LUCY AUSTIN
The resounding success of anime films at the domestic box office signals a seismic shift in the cinematic landscape, showcasing that there's ample space for diversity beyond the realm of sequels and superheroes. Japanese animation, colloquially known as anime, has enjoyed a devoted following for decades, boasting iconic titles such as "Demon Slayer," "Pokemon," and "Naruto." However, it's only in recent years that anime movies have emerged as consistent box office hits in the United States, offering a refreshing alternative amidst a sea of familiar franchises.
The trend has caught the attention of industry experts, with box office analyst Jeff Bock noting that anime films are now predicted to vie for the top spot upon their release—an unprecedented scenario just a few years ago. The success of recent releases like "Dragon Ball Super: Super Hero," which grossed over $38 million, and "One Piece: Red," with an impressive $9 million opening, underscores the growing popularity of anime on the big screen.
The groundwork for this surge was laid by seminal films such as "Pokemon: The First Movie" and Studio Ghibli's masterpiece "Spirited Away," which garnered both commercial success and critical acclaim. Over the years, anime's audience has expanded exponentially, evident in the soaring attendance figures at events like Anime NYC, which witnessed a staggering increase from 22,000 attendees in 2017 to 55,000 in recent years.
For theatres and audiences alike, anime's rise represents a beacon of hope in an industry increasingly dominated by familiar formulas. Mitchel Berger, senior VP of Global Commerce at Crunchyroll, attributes much of the success to dedicated fans who eagerly flock to theatres during opening weekends, craving the communal experience of witnessing their favourite stories unfold on the big screen.
Despite lingering perceptions associating animation with children's entertainment, Peter Tatara, director of Anime NYC, highlights the common ground shared between anime enthusiasts and fans of mainstream blockbusters. He emphasizes that whether it's superheroes or anime protagonists, the essence of storytelling transcends genres, uniting audiences under a shared love for compelling narratives and immersive worlds.
As anime continues to captivate audiences and attract the attention of Hollywood giants like Sony, Netflix, and Disney, the future looks promising for this vibrant medium. With its ability to resonate with diverse audiences and deliver compelling narratives, anime's ascent to box office success underscores the enduring power of storytelling in all its forms. Whether soaring through the skies on a quest for power or battling demons with swords and sorcery, anime's cinematic allure knows no bounds, captivating audiences of all ages and backgrounds.